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How do we prevent greenwashing?


Better Futures employs The 4 A's of Climate Leadership framework, developed by the We Mean Business Coalition. When prospective members sign the BFA Declaration, they respond to criteria that establishes how they are responding to climate change with Ambition. They describe how they are being ambitious through their climate Action, and how they encourage others to take action through Advocacy. Finally, we ask BFA Signatories to ratchet their Ambition, Action and Advocacy each year to keep them Accountable

Organisations that seek to join BFA will be at different stages in their climate action journey, and we direct them to the right resources and spaces in the community to continue along their trajectory to net-zero.