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Jordan Wilkes

Jordan is the founder of Stride Store, an online marketplace that showcases over 95 Australian ethical fashion brands. Jordan says that he would "love to see the federal government understand climate change. The question shouldn’t be ‘do you believe in climate change?' It should be ‘do you understand climate change?’"

Read about Jordan’s story here.

Can you tell us about Stride Store

Stride is a sustainable fashion retailer with over 95 Australian labels.

Why is Stride Store taking climate action? 

The fashion industry is one of the largest polluters in the world. We all wear clothes, but not all of us consider the carbon footprint of our fashion.

We are tackling climate change through fashion because there is no planet B.

Small changes x millions of people = a global impact.

Can you tell us about your commitments to climate action? 

All our brands are vetted before joining Stride to assess their environmental commitment. We assess things like the materials used, packaging, use of resources, and even the couriers used.

We don’t necessarily have a target, such as being 100% carbon neutral. Rather, our goal is to provide a sustainable fashion alternative so Australians can shop better.

Is there a project you are working on that you are excited about?

We are about to launch our beauty range, which covers organic skincare, cosmetics, haircare, etc. Our goal is to become an Amazon-esque marketplace for everything sustainable and ethical in Australia.

What real-world opportunities have you uncovered from taking climate action today? 

We’ve found a plethora of Australians who are equally committed to protecting our environment. We’ve found that more and more people every day are taking small steps in becoming more eco-friendly, such as composting at home.

Sustainable fashion is a great one because we all wear clothes, but not all of our clothes is made in a sustainable manner.

What climate action would you like to see Australia take?

I would love to see the federal government understand climate change. The question shouldn’t be ‘do you believe in climate change?' It should be ‘do your understand climate change?’

The science is clear and we need our government to put tangible policies in place to protect our environment (and not their back pocket).

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